Dumb comic marketing!

Like a lot of comic fans, I have 4-5 comic news sources in my RSS feed: iFanboy, Comic Book Resources, Bleeding Cool, Newsarama, ComicVine, IGN, etc.

One thing I laugh at is when most of them run the same 5-6 preview pages for an upcoming comic because the level of "journalism" there is merely repasting something sent to you by the Marvel/DC/Image PR and Marketing group.  My first thought is always, "Fellas....how about create some original content for your readers instead of regurgitating something that everyone else is also publishing." Honestly, it's like a bucket brigade for those pages: letterer to editor to marketing to press release to release on the web.

But....how lame is the 5-6 page preview to begin with?

What other entertainment medium markets itself this way?  Imagine if instead of seeing the AWESOME trailer for the Hobbit movie, the movie studio just sent out the first 90 seconds of the finished film.  Wouldn't that suck?  Same thing with TV: When they show those "scenes from next week's episode" what if they just showed us the first 15 seconds of the episode?  Again....that would suck.

As far as I know, novels aren't marketed this way either: "Here's the first paragraph.  Enjoy!"

Sure it would be a SMALL amount of work for a company like Marvel, but why not rip out 4-5 juicy panels (tell the colorist and letterer to finish those panels first) from the next issue and splice them together like a movie trailer?  Or does that make too much sense?

- Dean Stell

[Note: I don't want to hear that the problem is that the issues are barely getting done in time and that maybe the first 5 pages is all they've got.  That's just a business operations problem and is addressable by better management.]

Digital "driving readers to print"?

The big publishers pay a lot of lip service to their expanding digital offerings "driving new fans into the comic shops".  You wonder if they actually believe that this works.  Personally, I have a very hard time seeing a new comic fan who was first exposed to comics digitally saying, "I hear those comic shops are full of single men!  I must seek one out and buy products made out of dead trees!"

Can't imagine that'll happen very much.  There'll be a LOT more migration in the other direction as some fans who bought paper comics begin to desire digital for it's better organization, portability and lack of clutter.  I'm certainly in that second camp.

But, I have found an area where digital-to-print works pretty well: GI Joe comics.  Let me explain a bit because there are two things at play here.  One is that the current GI Joe comics are pretty damn good. This Cobra Civil War story is great stuff!

However, the thing that is pushing me to print has more to do with the fact that GI Joe is a licensed property.  In my lifetime, GI Joe comics have been marketed by a few different publishers: Marvel, Devil's Due/Image and now IDW.  Can you buy those old Marvel issues on the Marvel iOS app?  Nope! Does Marvel put out a GI Joe Omnibus?  Nope!  IDW has published collections of the old Marvel series because they now have the license.

Nostalgia as an older person?

I've recently had an interesting experience in my comic reading.  I read all the X-Men comics.  From the sales numbers, there seem to be about 35,000 of us out there who will read any additional title that says, "X-Men" on the cover.

Didn't they forget a few of these story lines?

So, of course, I've been reading Uncanny X-Force by Rick Remender and (sometimes) Jerome Opena.  The comic is getting a TON of positive press from the blogosphere.  "Best comic being published by Marvel right now" is a common refrain.  And that puts me in a funny position because I think it's okay, but I hardly think it's the best thing being published by Marvel (that would be Amazing Spider-Man).

However, I've noticed that the guys who LOVE X-Force are all a little younger than me.  They were reading comics when the original Age of Apocalypse when it came out in 1995.  I wasn't reading comics at the time.  I was mostly into using my new legal drinking status to buy drinks for for attractive young ladies.  Since I "returned to comics" a few years back, I've read AoA and I think it's a fine X-story, but reading a old story as a grown-ass man is different because AoA will never be connected to some of those wonderful memories that we all have from our teenage years.

It Came From the Long Box! -- Secrets of House Sinster #6

Secrets of House Sinister #6
cover by Mike Kaluta

I’m fortunate enough to have a comics collection that is widely varied in its tenor and genre, and when I dig through it, I’ve always got a great chance to find something that is both a lot of fun and something that I haven’t read in a while. Last night, while I was trying to reorganize some things, I came across Secrets of House Sinister #6. It’s a recent acquisition, and I had not had a chance to read it up to that point, but I dug into it this morning and had a lot of fun with it.

There’s something wonderful about horror comics, particularly those of a certain era. Naturally, there are those wonderful pre-code horror comics from EC, Charlton, and the like. But there’s another era that is of equal greatness, if not of equal importance, that era is the one that was given it’s vigor in the 1960s by Warren publishing and its Creepy, Eerie, Vampirella, and other magazines. Regardless of precise publication date, it’s the braveness of Warren, in my opinion, that made horror comics once again welcomed in the mainstream market place again and helped reinvigorate Charlton’s horror line and allowed for DC’s House of Mystery, House of Secrets, The Witching Hour, a whole host of other titles from DC and Marvel, and, in particular, the subject of this review: Secrets of House Sinister.

I see nothing wrong with Prequel-Watchmen. Here’s Why.

OK let’s get this out of the way – yeah, it’s a money grab, Yadda, yadda, yadda. But it’s not like Alan Moore created the original characters The Watchmen were based on. Remember these were Charlton Heroes of the 1960′s – a few of which Steve Ditko created. How is that any different from Alan Scott or Jay Garrick being re-imaged into the Silver Age Green Lantern and Flash? Could it be said that Moore did the money grab first?

I love Watchmen and their, unexplored, rich history. This could be a fun sandbox that today’s gifted artists and writers can play in. Comic book characters, and all fictional characters for that matter, should be shared and explored once and again for every generation and not lie dormant so uppity purists like The Simpson’s Comic Book Guy can lament about the Golden Age of 1985. The Watchmen belong to us fans now. If you don’t like it, fine. Don’t read it. But don’t tell me it’s going to suck. Not just yet, anyway.

Who knows what a new Watchmen comic will bring? Brubaker on Rorschach? Johns on Dr. Manhattan?

Just be glad Stan Lee isn’t still on X-Men.

-reposted from Collected Comics Library